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| Description: |
In early 2004, the two most successful organizations serving the craft and
hobby industry, the Hobby Industry Association (HIA) and the Association of
Crafts & Creative Industries (ACCI), joined together to form the Craft & Hobby
Association (CHA). Together as CHA, the new Association forms a single more
dynamic and powerful force to drive the craft industry into the future. CHA's
vision, simply stated, is to create a vibrant industry with an exciting image,
an expanding customer base and successful members. The goal is to stimulate the
sales growth of the craft and hobby industry worldwide by creating consumer
demand, helping members succeed and leading the industry.
CHA is actively involved in national promotional events designed to increase
customers' knowledge and awareness of industry products with the branding
campaign Crafts. Discover life's little pleasures. CHA continues to inspire
occasional crafters to craft more often through it's consumer-motivated message.
Craft stores from all over participate in CHA's annual campaigns, National Craft
Month in March and Celebrate the Season in September. The promotions are geared
to generate excitement about crafting and to highlight the many emotional
benefits it produces. In addition to the promotions, every year the Association
holds two annual trade shows, the largest craft and hobby supply expositions in
the world.
As public interest in crafts has increased over the years, CHA has conducted a
number of research projects, including the yearly benchmark Nationwide Craft &
Hobby Consumer Usage and Purchases Study that reports the most popular craft
activities and total sales dollars. Other studies include The Academic Value of
Hands-on Craft Projects in Elementary Schools, one of the first studies to
investigate the impact of hands-on projects and academic learning, and The
Impact of Hispanic Crafters on the US Craft Industry that focuses on the growing
Hispanic market. The Association continues to research consumer buying habits,
crafts and education, and other pertinent information to the crafts industry.
CHA has also launched a powerful multifaceted communications program that's
designed to generate consumer demand and drive retail traffic for craft and
hobby supplies. The branding and public relations program generates millions of
consumer impressions and stimulates sales. As a result, CHA has become a leading
resource to the general consumer media on the subject of crafts and hobbies.
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| Contacts: |
Craft and Hobby Association
319 East 54th Street
Elmwood Park, New Jersey 07407 USA
Email info@craftandhobby.org
Phone (201) 835-1200
Fax (201) 797-0657 |
| Site popularity: |
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| URL: |
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| Posted: |
05 May, 2009 05:56 |
| Site Title: |
Craft and Hobby Association (CHA) - representing the hobby and craft industry. |
| Site Desc: |
In early 2004, the two most successful organizations serving the craft and
hobby industry, the Hobby Industry Association (HIA) and the Association of
Crafts & Creative Industries (ACCI), joined together to form the Craft & Hobby
Association (CHA). |
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Events |
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