Customer needs and wants According to the tendency of today ceramic market that it is most famous for all customers around the world and the demand support is high in the market, but the most products are produced and designed for the large group of customers and focused on the buying power of the adults. They are not focusing on teenagers and there is less designs for teenager group of customers. At this situation those producers focused on the need of teenager get the benefit from the market. The design that they are interested in is beautiful looking and the style that are likely famous in teenage concept. Most sellers believe that teen age customer will ask for credit and credit counseling service has to be provided for debt consolidation loans . Customer buying behavior Market survey reports discovered that many customers especially in school teenagers were willing to spend considerable amounts on gifts and decorations. The motivation of this group is product designs. The product designs able to let this customer group spend more money in buying products. 89% of the people that have influence to this group to buying ceramic products are their friends because when they buy the product, they often buy with friends also that their friends are more at the teenage that it able lead this group of customers buy more in products.

As a result of the research, the ceramic producers adapted their marketing strategy and began to concentrate mainly on designing gifts and decorations for these particular days with the expectation that increased profits around these times would balance the longer periods where there exists less demand. During the slack period of the business they are planning to offer consumer credit counseling to initiate credit facilities to the retail seller.