Tips To Increase The Visibility of Your Product Reviews
Product reviews have become popular feature implemented by the e-commerce merchants on their website’s product detail page. Readers can read the review and take a smart and informed buying decision. If you encourage your customers to write reviews on the products, you will improve your affiliate marketing. In this era of internet, buyers do not buy
a product without reading the reviews posted by the past users. Writing high quality, authentic and attractive reviews can increase the popularity of your products. Well, there are a few ways you may use to increase the visibility of your product reviews. By following them, your review will be ranked higher on the search engines and will also attract the buyers.
Make use of PPC campaigns
If you have done nothing to boost your website ranking then it is probably not getting enough traffic. This is a challenge for the beginners in marketing who are looking to make money. To promote the site, search engines look for fresh and unique content. If you were not around for quite some time, use PPC campaign to your benefit. Apart from this, you may post your links to the websites having higher readability.
Product review for the merchant’s credibility
With the reviews, your customers will trust you more and make purchases. As the customers are required to provide their personal details like card information, address, etc, they need to have 100% confidence on you and only then they can buy something. Product review can build that element of trust and establish brand credibility.
Takes shopping experience to the next level
If you have authentic and genuine reviews on your site, customers will love to buy the items from you. Most of the shoppers take buying decision only after reading the reviews. So, in a way, the reviews can take their shopping experience to the next level. If the review is positive, a customer can confidently make the purchase.
Techniques of getting the product reviews
Product reviews offer a lot many benefits to the ecommerce marketing effort of an online merchant. It establishes brand credibility and can even boost sales. Considering the immense benefits of product reviews, it is important to learn how to propel your customers to write reviews for your products Techniques of getting the product reviews
Marketers make use of guest blogging to their benefit. You need to visit a blog which accepts the guest authors and bloggers. Just publish a few articles there to increase the visibility of your site and product reviews. You can leave a link which redirects to your website.
You can also provide your readers new and unique information to attract their attention.
The various merits of writing product reviews
If you are running an e-commerce business, you might be familiar with the benefits of product reviews. In the current Internet era, more than 65% of online shoppers check out the product reviews and then make the purchases. Product reviews are important to consider since they improve the credibility of your brand. Honest and authentic reviews can increase traffic to the website and can also make your brand a trusted one. Product review or social media is similar to person-to-person marketing.
It boosts your SEO efforts
If your website lacks exception in terms of SEO, it will not be ranked higher by the search engines. However, product reviews are fresh content posted by the past customers and thus it boosts your SEO efforts.
Ask them for feedback directly
If you have customers who bought the products in the past, you can directly send them emails to write their reviews on the products. When the customer completes the buying process, you may deliver a ‘Thank You’ email and along with that send a customer review form. If they are impressed by the product and your brand, they will write the review.
There are various e-commerce websites that offer reward points to the buyers who made purchases in the past. After a customer purchases certain items, you can ask your customers to write reviews and immediately get reward points. Your customers will definitely write reviews on the products used in the past since the accumulated reward points can be redeemed for products. If you offer points on each review, they will write more and more reviews to collect points.
When it comes to product reviews, you must accept both positive and negative comments from your customers. A site which only has positive reviews is not considered authentic. So, accept criticism and appreciation side by side. You must also know how to manage the reviews. They are also a great way to learn what are the popular products sold by you and how can you improve your customers’ experience.